About Us
SFDigital is a boutique agency made of creative professionals, leaders and strategists with a demonstrable record of helping firms create and execute market transforming strategies and innovations.
Christian Anschuetz
Executive advisor, tech and management consultant.
Christian Anschuetz helps industry leaders re-imagine and re-invent how their companies do business.
His unique blend of market-shaping vision and leading-edge tech savvy with a strong belief in the power of service over self helps leaders step beyond conventional thinking.
The result? Envisioning and executing future-proofing market strategies that lead to competitive edge, rapid growth, and lasting digital transformation.
Christian has held leadership positions at top global firms in the advertising, cyber security, global safety and supply-chain arenas, and is known for success in case studies by Microsoft, Intel, HP, and Oracle.
He is professor of Strategic Marketing in the MBA program at UNC Chapel Hill. As a proud member of the US Marine Corps, he founded and heads PROJECT RELO, a nonprofit that helps veterans transition from military service to corporate life through partnerships with business leaders.
You can catch him regularly on Cloud Wars Live with Bob Evans, “Anschuetz on Leadership,” or farming in his organic, sustainable lavender fields.
​“There are no crystal balls that will tell us our future. Yet if we look closely at the contours of the present, we can predict the direction that our company will go and create that future.”
​“If you can't make something simpler, you don't understand it well enough. Not yet.”
Luis Serpa Andrade
Executive advisor, innovation and customer experience consultant.
Luis Serpa helps industry leaders turn complex challenges into clear, executable strategies that organizations can actually sustain and scale.
His rare combination of creative instinct, behavioral science, and hard-won operational experience lets him do what few advisors can: make the complex feel simple.
​
The result? Leaders who move faster, teams that execute with conviction, and organizations where insight turns into actual change.
​
Luis built multiple businesses in Brazil before becoming an advisor to global Fortune 500 companies. He pioneered some of Brazil's first award-winning e-commerce and digital banking solutions, and spent over a decade at UL leading marketing, innovation, and digital experience at enterprise scale.
He holds advanced programs from the Yale School of Management and the University of Chicago Booth School of Business.
​
At SFDigital, Luis embeds leadership standards into operating forums, initiatives, and delivery rhythms to ensure insight becomes action, behavior becomes habit, and momentum becomes sustained growth.
​“The purpose of predictive models is not to accept them blindly but to use them to challenge our mental models.”
Mahmood Tabaddor, PhD
Executive advisor, data scientist, and AI strategist.
Dr. Mahmood Tabaddor helps organizations move beyond analytical capability, turning scientific rigor and predictive intelligence into decisions that improve outcomes at scale.
​
His rare blend of deep engineering expertise, applied AI, and systems thinking lets him do what few advisors can: bridge the gap between what the data reveals and what leaders need to do.
​
The result? Organizations that make structurally better decisions, with clarity and confidence, in environments where the stakes are real.
Mahmood has spent over two decades applying advanced modeling and AI across some of the world's most demanding environments, from Bell Labs to automotive, global safety certification, and regulatory compliance. He holds patents in AI-driven services, has shaped international AI standards as a member of the US TAG for ISO/IEC JTC 1/SC 42, and is a recognized keynote speaker at leading engineering and AI forums globally. He holds a Ph.D. in nonlinear dynamics from Virginia Tech and an M.S. in Mechanical Engineering from the University of Michigan.
​
At SFDigital, Mahmood anchors every engagement in evidence, ensuring market and customer truth drive how leaders decide, invest, and act.
​“When people understand the why, the how takes care of itself.”
Bridget Bolt, MSc.
Director of Operations and Program Execution.
Bridget Bolt helps organizations close the gap between strategic intent and real-world results, turning decisions into scalable execution that teams can sustain and build on.
Bridget combines scientific rigor, cross-functional leadership, and operational systems thinking to move fluidly across disciplines, create alignment, reduce friction, and keep work moving forward.
​
The result? Programs that do not stall, strategies that do not sit idle, and teams that operate with clarity, accountability, and shared momentum.
Bridget brings experience across research, commercialization strategy, consumer insights, product development, and market execution. She has often stepped in where no playbook existed, building operational structure from the ground up and bringing a practical lens to how ideas are born, how markets receive them, and what has to happen in between.
At SFDigital, Bridget turns leadership intent into execution by embedding structure into delivery, creating visibility across initiatives, and making sure that what gets decided gets done.
Our Roots
SFDigital's foundation lies in our shared executive prosperity, infused with the principles of leadership, resilience, and a mission-oriented mindset.
With a team of veterans and enterprise consultants, we bring the discipline and strategic thinking honed through our military experience to empower organizations for success.
​
Our journey is driven by the mission to help businesses thrive in dynamic environments.
With integrity and a customer-centric approach at our core, we forge deep relationships with clients, delivering solutions that drive tangible results. Join us on this mission to unlock your organization's true potential and achieve extraordinary success.
Bespoke Solutions
We provide tailor-made approaches that align with your unique needs, ensuring our strategies and initiatives are perfectly crafted to drive your success.
Collaboration
Through strong partnerships and collaboration, we co-create and implement effective strategies, leveraging our expertise and your deep understanding of your business.
Result-Driven
We employ strategic thinking, industry insights, and data-driven decision-making to design initiatives that achieve your goals and maximize your return on investment.